Planning & Marketing Solutions


Business Modelling

Design of innovative business models and monitoring systems with development of the most effective strategic and organizational solutions able to create value and to gain real competitive advantages.

Business Planning

Realization of rigorous and authoritative business plans with checks of consistency and economic and financial sustainability of projects; development of models for business evaluation, corporate recovery processes and balanced scorecard.

Marketing Planning

Solutions, methodologies and tools for quantitative and qualitative analysis to support marketing processes: from market analysis to planning, from the definition of the marketing mix to the verification-feedback of activities.

Customer Analysis

Design and implementation of models to measure customer satisfaction and customer experience; development of "listening systems" for all organizations that interact with defined targets of customers / users.

About us


Market Value is a business consulting firm established in 1997 and specialized in services for planning, business planning, marketing and organization. Thanks to the synergistic integration of complementary skills gained over the years and thanks to the use of a wide portfolio of models and analysis tools, we are able to provide our clients with innovative and tailored solutions.


We support customers in their development processes, through market analysis, planning and (re)definition of business, strategies and organizational/operational paths necessary to implement them, with high value-added solutions, able to maximize the value of resources and expertise available in order to allow our customers to compete effectively.


We provide our services to different kinds of operators who are attentive to the issues of growth and sustainable development in their markets and contexts of reference, including: SMEs involved in production and/or distribution of goods and services, aspiring entrepreneurs, startups, incubators and technology parks, public and private entities, associations. 

Professional Relationships

In Market Value, in order to consolidate and maintain our know-how and skills at the highest levels of quality and innovation, we have developed, over time, important relationships, both at international and national level, with professional firms, associations, study centres and technical providers of analysis and knowledge tools.
Among these, in particular:

Some of our clients

Logo Acquario Livorno
Logo Altromercato
Logo Assolac
Logo Casae'
Logo Coldiretti
Logo Conart
Logo ASPPI Bologna
Logo Gruppo Gabrielli
Logo InSight
Logo eHealthTech
Logo Unicoop Tirreno
Logo ZanHotel
Logo Unimatica
Logo Parmiggiani & Associati
Logo Assotravel Confindustria
Logo Acquario Cattolica Parco Le Navi
Logo Turco Arredamento
Logo Iscom E.R.

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Market Value di F. Giuttari
VAT: IT04803440488
Iscr. REA:  PT-181776


Via Pietro Baragiola, 19 


Skype: marketvalue
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